Privacy policy

With this privacy policy, we inform you about the scope of the processing of your personal data (hereinafter referred to as “data”) for video and photo recordings at our events and, if applicable, their publication as well as for video surveillance in our store.

1. responsible for data processing 

The controller responsible for data processing in accordance with the provisions of the General Data Protection Regulation (GDPR) is

mainzplus CITYMARKETING GmbH
Rheinstraße 66
55116 Mainz
E-mail: info@mainzplus.com

2. contact details of our data protection officer

Sarah Tavčer
RMPrivacy GmbH
Große Langgasse 1A, 55116 Mainz, Germany
www.rmprivacy.de
E-mail: datenschutz@mainzplus.de

3 General information on data processing

We process data as part of our business and website operations.

This also includes disclosure by transfer to third parties and, if applicable, to so-called third countries outside the European Union (“EU”) and the European Economic Area (“EEA”). Insofar as we transfer data outside the EU or the EEA, we have marked this accordingly below.

4 Data processing

The individual data concerned, processing purposes, legal bases, recipients and, if applicable, transfers to third countries are listed below:

a) Log file when visiting the website

We log your website visit. In doing so, we process

• Name(s) of our accessed website(s),
• the date and time of access
• the amount of data transferred,
• the browser type and version
• the operating system you are using,
• the referrer URL (the previously visited website),
• your IP address,
• the requesting provider.

The legal basis for data processing is our overriding legitimate interest in the continuous provision and security of our website in accordance with Art. 6 para. 1 f)  DSGVO.

The log file is deleted after seven days, unless it is required to prove or clarify specific legal violations that have become known within the retention period.

b) Hosting

To provide our online presence, we use the services of web hosting providers who process the above-mentioned data and all data to be processed in connection with the operation of this website (log file when visiting the website) on our behalf.

The legal basis for data processing is our overriding legitimate interest in the provision of our website in accordance with Art. 6 para. 1 f)  DSGVO.

c) Newsletter

In order to provide you with regular information about our company and offers, we offer to send you an email newsletter. When you register for the newsletter, we process the data you enter when registering (e-mail address and other voluntary information). To prevent misuse, we will send you an e-mail after your registration asking you to confirm your registration (double opt-in procedure).

In order to be able to prove the registration process in a legally compliant manner, your registration is logged. This concerns the time of registration and confirmation as well as your IP address.

The legal basis for sending the newsletter is your consent in accordance with Art. Art. 6 Abs. 1 a) DSGVO. Data processing in connection with the sending of the confirmation email for your registration and the associated data logging is carried out in accordance with Art. Art. 6 Abs. 1 f) DSGVO due to our legitimate interest in proving your proper registration.

If you give us your consent, we will also evaluate in the newsletters whether you have opened the newsletter and the scrolling and clicking behavior in the newsletter. This is done for the purpose of optimally tailoring our newsletter to your interests and improving the content of our newsletter. The legal basis for the analysis of the newsletter is your consent in accordance with Art. 6 Abs. 1 a) DSGVO.

d) Use of cookies

We use cookies on our website. Cookies are small text files that are stored on your end device (PC, smartphone, tablet, etc.) and saved by your browser.

Information about the specific cookies we use, their providers and purposes can be found in our consent banner. There you can give your consent to the respective services as required by § 25 (1) of the German Data Protection Act (TTDSG), revoke this consent or adjust your settings at a later date.

Our consent banner
We use a consent banner to document your selection of certain data processing procedures and to fulfill our data protection obligations. When you visit our website, your cookie preferences are requested via a banner. We then set a cookie in which data on granted or revoked consent is stored. The data processing is carried out to fulfill our legal obligations in accordance with Art. 6 para. 1 c) GDPR.

e) Analysis / marketing

aa) Google services

We use various services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google”) on our website. It is possible that data may also be transferred to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 in the USA.

Google is certified under the EU-US Data Privacy Framework and is covered by the EU adequacy decision for the USA.

Google Analytics
We use the Google Analytics tracking tool from Google on our website. We use Google Analytics to evaluate your use of the website, to compile reports on the activities within this website and to provide other services related to the use of the website and thus improve user-friendliness.

When Google Analytics is used, the interactions of website visitors are primarily recorded and systematically evaluated with the help of cookies.

We use Google Analytics with the extension “anonymizeIp()”. This shortens IP addresses within the member states of the EU or EEA. If a transmission to Google's servers in the USA takes place, the full IP address is only transmitted and shortened there in exceptional cases. A direct personal reference is therefore generally excluded. In particular, it is no longer possible to identify the computer or end device of the website visitor.

The following data is processed through the use of Google Analytics:

• 3 bytes of the IP address of the website visitor's accessed system (anonymized IP address),
• the website accessed,
• the website from which the user accessed the page on our website (referrer)
• the subpages that are accessed from the website
• the time spent on the website,
• the frequency of visits to the website.

Google Tag Manager
We use Google Tag Manager to manage and bundle our Google services and third-party providers on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behaviour, to record the impact of online advertising and social channels, to use remarketing and targeting and to test and optimize online presences.

Legal basis and revocation
The cookies set by Google or comparable technologies are used with your consent on the basis of § 25 Abs. 1 S. 1 TTDSG. The legal basis for data processing in the context of the aforementioned Google services is your prior consent in accordance with 6 Abs. 1 a) DSGVO..

You can withdraw your consent at any time with effect for the future by adjusting your preferences in our consent banner.

bb) Meta Custom Audiences (pixels/cookies)

We use a so-called tracking pixel from Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Meta Platforms Inc. 1601, Willow Road Menlo Park, CA 94025, USA, on our website. We use Meta Pixel to track the success of our own advertising campaigns on Meta Platforms and to optimize the delivery of Meta advertising campaigns to interested target groups.

After clicking on a meta ad or visiting our website, a cookie is stored on your device using the pixel on our website. The cookie processes data about whether you have reached our website via a meta advertisement and enables us to analyze the user's behavior until the purchase is completed. This allows us to track the success rate of our meta advertising campaigns. In addition, the pixel processes data about the fact that you have visited our website and enables us to adapt the advertising displayed on meta platforms to your interests.

The Meta Pixel integrated on our website establishes a direct connection to Meta's servers when you visit our website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to Meta in the USA.

The data collected is anonymous to us and does not allow us to draw any conclusions about the user. If you are registered with a Meta platform, Meta can assign the information collected to your account. Even if you do not have an account or are not logged in when you visit our website, your IP address and other identification data may be processed and stored by Meta.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 Abs. 1 S. 1 TTDSG. The legal basis for data processing is your consent in accordance with Art. 6 Abs. 1 a) DSGVO.

You can revoke your consent to data processing by Meta Pixel for our web domain at any time with effect for the future by adjusting your preferences in our consent banner.

Meta is certified under the EU-US Data Privacy Framework and is therefore covered by the EU adequacy decision for the USA. 

cc) Meta Conversion API

We use the Meta Conversion API tracking tool from Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Meta Platforms Inc. 1601, Willow Road Menlo Park, CA 94025, USA.

This is a data interface through which we transmit data about your behavior on our website to Meta for evaluation. This allows us to show you advertisements that match your user behavior on our website.

We use the following data in connection with the Conversion API

• e-mail address
• telephone number
• gender
• date of birth
• First name and surname
• City, state and country
• Postal code
• User IDs
• IP address
• Client user agent (the browser you are using and your operating system)
• Click IDs
• Browser ID
• Product IDs
• Advertising ID
• Facebook login ID

We transmit the data to Meta. The data is also transmitted to Meta in the USA.

Meta is certified under the EU-US Data Privacy Framework and is therefore covered by the EU adequacy decision for the USA. 

The use of cookies or comparable technologies set by Meta takes place with your consent on the basis of § 25 Abs. 1 S. 1 TTDSG. The legal basis for data processing is your consent in accordance with Art. 6 Abs. 1 a) DSGVO.

You can revoke your consent to data processing by Meta Pixel for our web domain at any time with effect for the future by adjusting your preferences in our consent banner.

dd) Matomo without consent

We use the statistics program Matomo for the statistical analysis of visitor access to our website.

The statistical analysis is carried out using anonymized log files. A personal reference cannot be established. No cookies are used.

We process the following data for the analysis: the website accessed, the number of visits, location data via our own geoIP database, the time spent on the website, the browser type and version, the operating system you are using, the referrer URL (the previously visited website), your anonymized IP address and statistics on user actions (click, selection).

The program works exclusively via our own web server; no data is transferred to third parties.

Data processing is carried out on the basis of our overriding interest in measuring the success of our website for the optimal marketing of our online offer in accordance with Art. 6 Abs. 1 f) DSGVO.

You can prevent the collection of data by activating the Do Not Track option in your browser or by clicking below to object. If you uncheck the box below, an opt-out cookie will be set to prevent data collection. Please note that you will have to set the cookie again if you delete the cookies in your browser.

f) External content

We use dynamic content (“content”) from third parties to optimize the presentation and offer of our website. When you visit the website, a request is automatically sent to the server of the respective content provider via an interface, during which certain log data (e.g. the user's IP address) is transmitted. The dynamic content is then transmitted to our website and displayed there.

We use external content in connection with the following functionalities:

aa) Integration of YouTube videos

We have integrated videos from the YouTube portal of YouTube LLC, 901 Cherry Ave. San Bruno, CA 94066, USA (“YouTube”) on our website. Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google”) is responsible for data processing on YouTube. However, when you play the videos, log data is transmitted to YouTube's servers in the USA.

The legal basis for the processing is your prior consent pursuant to Art. 6 Abs. 1 a) DSGVO.

Google is certified under the EU-US Data Privacy Framework and is therefore covered by the EU adequacy decision for the USA.

bb) Google Maps

We use the “Google Maps” map service from Google on our website to provide you with an interactive map. When the map is displayed, data, including your IP address and your location, are transmitted to Google servers and stored there. The legal basis for the processing is your prior consent in accordance with Art. 6 Abs. 1 a) DSGVO.

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google”) is responsible for data processing for Maps. It cannot be ruled out that data will be transferred to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google is certified under the EU-US Data Privacy Framework and is therefore covered by the EU adequacy decision for the USA.

5. Duration of data storage

We only store personal data for as long as is necessary for the purposes for which it is processed or if you have withdrawn your consent. Insofar as statutory retention obligations must be observed, the storage period for certain data may be up to 10 years, regardless of the processing purposes.

6. Your rights as a data subject

a) Information

Upon request, you can obtain information about all personal data that we have stored about you at any time and free of charge.

b) Correction, deletion, restriction of processing (blocking), objection

If you no longer agree to the storage of your personal data or if it has become incorrect, we will arrange for the deletion or blocking of your data or make the necessary corrections (insofar as this is possible under applicable law). The same applies if we are only to process data to a limited extent in future. You have the right to object in particular in cases where your data is required for the performance of a task carried out in the public interest or where the data processing is based on our legitimate interest, as well as profiling based on this. You also have such a right to object in the case of data processing for the purpose of direct advertising.

c) Right to withdraw consent with effect for the future

You can withdraw your consent at any time with effect for the future. Your revocation does not affect the legality of the processing up to the time of revocation.

d) Data portability

If data processing is carried out on the basis of a contract, pre-contractual negotiations, consent or with the aid of automated procedures, you have the right to data portability. Upon request, we will provide you with your data in a commonly used, structured and machine-readable format so that you can transmit the data to another controller upon request.

e) Restriction of processing

Data for which we are unable to identify the data subject, e.g. if it has been anonymized for analysis purposes, is not covered by the above rights. Information, deletion, blocking, correction or transfer to another company may be possible with regard to this data if you provide us with additional information that allows us to identify you.

f) Exercising your rights as a data subject and right to lodge a complaint

If you have any questions regarding the processing of your personal data, information, correction, blocking, objection or deletion of data or if you wish to transfer the data to another company, please contact datenschutz@mainzplus.com.

You also have the option of complaining to a supervisory authority about your rights as a data subject.